Equilibrium—a leading structural engineering firm renowned for their expertise in wood construction hired Cause + Affect with the intention to position their brand as leaders in their field. Equilibrium’s work goes far beyond wood structures—it expresses a sense of architectural craft. Their work can be notably seen in some of your favourite buildings in the city and abroad. It is the simple beauty within the structures that established the understated restraint for their brand. To find the simple joy in the process and the beauty in the solutions.
While working at Cause + Affect, under the Direction of Steven Cox, I was responsible for developing the identity, print collateral, website and a visual language for the brand.
Web Development: Cory Gibbons