Pedalheads
graphic design, print

Every year Pedalheads offers various multi-level leisure programs designed to teach kids how to ride a bike from training wheels to trails. Most recently, Pedalheads has expanded their programs and services from the Lower Mainland to Calgary all the way to Toronto. With this in mind, Pedalheads wanted to step-up their brand image, and gradually build brand consistency. By using their logo’s existing illustration, we took the illustration further, enlarged it and applied it to various design components for the viewer to better appreciate the sense of fun, and adventure offered by the program. To further support the idea of fun and adventure, an active and lively color palate was used. A t-shirt design marking Pedalhead’s 25 years in business was also created for this year’s season.

Design Services:

⋅ Design Direction

⋅ Brochure Design

⋅ Brochure Display Stand

⋅ Advertising

⋅ T-Shirt Graphic

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