Oguz Tekstil
graphic design, logo design, print

Oguz Tekstil is a Turkish company operating in the fashion industry as a fabric mill for over 35 years. In an effort to target designers, fabric buyers, and merchants of various fashion companies located within New York and other US markets, Oguz needed to revisit their identity and other marketing collateral in order to compete among other Turkish companies within its market. I was commissioned by Oguz to redesign their existing logo involving some strict guidelines. The redesign needed to utilize their existing monogram symbol, while giving the wordmark a fresh updated look. As a result, a more proportionally modern, and professional identity was developed and one that focused more on the name “Oguz”. The new identity was then applied to fabric sample hangers, and to their SP/SU 2012 exhibition booth being presented at their first textile trade show in New York. For Oguz, these two components served as their main vehicle of marketing their products while creating a first impression among their competitors.

Design Services:

⋅ Brand/Design Consulting

⋅ Logo Redesign

⋅ Sample Hanger Design

⋅ SP/SU 2012 Exhibition Booth

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