Ride Mtb
branding, graphic design

We were commissioned by Atlantis Programs & Pedalheads to create a brand for their new bike camp program targeting the teen and preteen demographic. They were looking for a brand image that would position them as being “cool”, skaterish like, while communicating bike camps. Their goal was to develop a brand style that a teen or preteen would be likely to wear, or be a part of that brand culture, as much as any other boarding/biking brand. Initially, the Ride brand was created and later on, it was renamed into the Flow brand (see Flow project).

Design Services:

⋅ Brand Consulting

⋅ Logo Design/Development

⋅ Bike Decal Design

⋅ Bike Helmet Branding

⋅ T-shirt Design

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